Brucie Kibbutz

Updated 30 October 2026 · Fan site. Not affiliated with Rockstar Games or Take-Two Interactive.

Brucie Kibbutz is a loud, boastful car dealer and fitness fanatic in Grand Theft Auto IV (2008). A friend of Roman Bellic, he hires Niko for car thefts, races and hits, and later becomes one of Niko's friends. He returns in The Ballad of Gay Tony and has cameos in GTA V and GTA Online. Timothy Adams voices him, according to the GTA Wiki.

Who is Brucie Kibbutz?

Brucie Kibbutz is one of the most memorable side characters in Grand Theft Auto IV. He sells high-end cars, talks constantly about his body and his success, and treats every conversation as a chance to show off. Under the noise, the game hints that he is deeply insecure.

The GTA Wiki (gta.wiki) gives his full name as Bruce Motivation Kibbutz and says he was born around 1977 in the American Midwest to Jewish parents. He claims to have changed his middle name to "Motivation" himself. According to the same page, he was overweight as a young man and is still sensitive about it, and his older brother Mori never stops putting him down.

What is Brucie's business?

Brucie runs Brucie's Executive Lifestyle Autos, an import and export garage in East Hook, in the Broker borough of Liberty City. The GTA Wiki notes that the police suspect it of being a chop shop. He also markets himself as a lifestyle coach and has his own website and social media account in the game world.

What does Brucie do in GTA IV?

Roman Bellic introduces his cousin Niko to Brucie early in the game. The GTA Wiki says Brucie's first jobs for Niko are violent ones, including killing the brothers Lyle and Tom Rivas. Over time Niko works out that Brucie is mostly a legitimate businessman. The two stop doing jobs together but stay friends.

Brucie also opens up several side activities. According to the GTA Wiki, he introduces Niko to street racing, to stealing cars to order, and to the Liberty City police's Most Wanted list, a list of criminals Niko can hunt down for the police. Each of these is optional side content.

What is Brucie's friend favour?

Brucie is one of the five friends Niko can call in GTA IV. The GTA Wiki says he is usually free from 7 am to 1 am. Besides the standard outings, he offers two activities nobody else does: helicopter rides and, after the mission "Blow Your Cover", speedboat rides. When his like rating reaches 75 percent, he will send a helicopter to fly Niko to any place on the map.

Brucie in The Ballad of Gay Tony

Brucie comes back in The Ballad of Gay Tony, the second episode for GTA IV. Its hero, Luis Lopez, does missions for Mori, and these show how badly the brothers get along. The GTA Wiki says that in the mission "No. 3" Brucie finally stands up to Mori and breaks his nose. The end credits show the two brothers fighting side by side at a fight club. Both episodes are collected in Episodes from Liberty City.

Is Brucie in GTA V?

Only indirectly. The GTA Wiki says Brucie never appears in person in Grand Theft Auto V. Instead he shows up through the website and social media posts of Bull Shark Testosterone, a fictional supplement brand he fronts, and in a news report. The same page mentions a cut mission that would have involved stealing his car.

Brucie in GTA Online

In GTA Online Brucie has several small roles, according to the GTA Wiki:

Wikipedia dates the casino update to 23 July 2019 and Los Santos Tuners to 20 July 2021.

Who voices Brucie Kibbutz?

The GTA Wiki credits Timothy Adams as Brucie's voice and motion capture actor.