Simeon Yetarian

Updated 2 November 2026 · Fan site. Not affiliated with Rockstar Games or Take-Two Interactive.

Simeon Yetarian is an Armenian car dealer in Los Santos who owns Premium Deluxe Motorsport in Grand Theft Auto V (2013). He employs Franklin Clinton and Lamar Davis to repossess cars from customers he has trapped in bad loans, until Michael De Santa wrecks his showroom. He later gives repo jobs in GTA Online. Demosthenes Chrysan plays him, according to the GTA Wiki.

Who is Simeon Yetarian?

Simeon is the first employer the player meets in Grand Theft Auto V, which Wikipedia dates to 17 September 2013. The GTA Wiki describes him as an Armenian businessman whose dealership, Premium Deluxe Motorsport, sells expensive cars to buyers who cannot really pay for them. When they fall behind on the dubious finance deals, he sends people to take the cars back.

How is Simeon connected to Franklin and Lamar?

Franklin Clinton and Lamar Davis work for Simeon as repo men. The GTA Wiki notes that he even names Franklin his employee of the month. The early mission Franklin and Lamar starts at his showroom, and he later sends the pair to recover a motorbike from Vagos territory.

What happens between Simeon and Michael?

Simeon sold a car to Jimmy De Santa, son of Michael De Santa, and orders Franklin to repossess it. In the mission Complications, Michael is hiding in the back seat, forces Franklin to drive straight through the dealership window and then beats Simeon. The GTA Wiki says Simeon fires both Franklin and Lamar after this, and Franklin later dismisses him as a crook. See the De Santa family page for more on Jimmy.

Can Simeon be killed in GTA V?

He can show up later as a random encounter, and the player may kill him there. The GTA Wiki treats his survival as the official outcome, because he keeps sending messages to the end of the story and returns in GTA Online. It adds that the After Hours update confirmed his death in single player is not canon.

What does Simeon do in GTA Online?

According to the GTA Wiki, Simeon is one of the early contacts in GTA Online, handing out repossession jobs from 2013. He appears as a client in several missions, shows up hiding in his showroom during a 2018 business battle, and in the 2019 Arena War update returns as an employer through a series of Premium Deluxe repo missions.